What information do we collect:
- your name and contact information;
- username and password and subscription package;
- details of your children’s name and birthday;
- your payment and delivery details, including billing and delivery addresses, transaction history and credit card details, where you buy our toy subscription service;
- your interactions with customer services; and
- your marketing preferences, including any consents you have given us.
- technical information, including your device’s IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system, unique device identifiers and advertising identifiers; and
- your marketing preferences, including any consents you have given us.
- We also automatically collect the following information:
- information about your visit, including the URL clickstream to, through and from our Site (including date and time); products you viewed or searched for, the content (and any ads) that you view or interact with, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.
- Some of this information is collected using cookies and related technologies, and often provided by third party providers such as Google Analytics. To learn more, please see our Cookies Policy.
- To the extent permitted by applicable law, we may receive additional information about you, such as demographic data or fraud detection information, from third party service providers and/or partners, and combine it with information we have about you in order to improve the service and marketing that you receive from The Toy Trove Somerset.
Security
.We are committed to ensuring that your personal data is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online. We use ‘https’ technology to secure access to all areas of our Site. Access to your data is password-protected, and sensitive data such as payment card information is held securely by our 3rd party payment providers and tokenized to ensure it is protected. We ensure that our systems are regularly monitored for possible vulnerabilities and attacks.
Links to other websites
Our Site may contain links to other websites of interest. However, once you have used these links to leave our Site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy notice. You should exercise caution and look at the privacy statement applicable to the website in question.
What rights do I have?
In addition to rights to withdraw your consent or object to direct marketing (as outlined above, you have the right to ask us for a copy of your personal data; to correct, delete or restrict (stop any active) processing of your personal data; and to obtain the personal data you provide to us for a contract or with your consent in a structured, machine readable format, and to ask us to share (port) this data to another controller.
In addition, you can object to the processing of your personal data in some circumstances (in particular, where we don’t have to process the data to meet a contractual or other legal requirement, or where we are using the data for direct marketing).
These rights may be limited, for example if fulfilling your request would reveal personal data about another person, where they would infringe the rights of a third party (including our rights) or if you ask us to delete information which we are required by law to keep or have compelling legitimate interests in keeping. Relevant exemptions are included in both the GDPR and in the Data Protection Act 2018. We will inform you of relevant exemptions we rely upon when responding to any request you make.
To exercise any of these rights, or to obtain other information, such as a copy of a legitimate interests balancing test, you can get in touch with using the details set out below. You can also deactivate your account and request that we delete your personal data through the account management portal or getting in touch with us. If you have unresolved concerns, you have the right to complain to an EU data protection authority where you live, work or where you believe a breach may have occurred. This will be the Information Commissioner’s Office in the UK.
In order to provide our subscription service, you must provide us with your name, address, email address user name and password and billing details. If this information is not provided, then we cannot provide the subscription service. All other provision of your information is optional. A failure to provide this information may mean that other functionalities and services are available such as our product recommendations.
How do I get in touch with you?
We hope that we can satisfy queries you may have about the way we process your personal data. If you have any concerns about how we process your personal data, or would like to opt out of direct marketing, you can get in touch at [email protected].
How long will you retain my information?
Where we process registration data, we do this for as long as you are an active user of our Site and subscription services and for 3 years after this (unless you choose to fully erase your data once you stop using our subscription service).
Where we process personal data for marketing purposes or with your consent, we process the data until you ask us to stop and for a short period after this (to allow us to implement your requests). We also keep a record of the fact that you have asked us not to send you direct marketing or to process your data indefinitely so that we can respect your request in future.
Where we process personal data in connection with performing a contract or for a competition, we keep the data for 6 years from your last interaction with us.
Cookie Policy
Our Site uses cookies or similar technologies. Cookies are text files containing small amounts of information which are downloaded to your device when you visit a site. Cookies are then sent back to the originating site on each subsequent visit, or to another site that recognises that cookie. You can find more information about cookies at: www.allaboutcookies.org
Our Site uses the following types of cookies:
- Strictly Necessary Cookies: These cookies are essential in order to enable you to move around the Web Site and use its features, such as accessing secure areas of the Site or keeping selected toys in your shopping cart. Without these cookies, services like enabling appropriate content based your type of device cannot be provided.
- Performance Cookies: These cookies collect information about how visitors use the Site, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. The information these cookies collect is aggregated and used to improve how the Site works.
- Functionality Cookies: These cookies allow the Site to remember choices you make (such as your language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. These cookies cannot track your browsing activity on other websites.
- Social Media Cookies: These cookies are used when you share information using a social media sharing button on the Site. The social network will record that you have done this. This information may be linked to targeting/advertising activities.
- Targeting/Advertising Cookies: These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with our permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers.
In order to place cookies on your device, we require your consent, which we will obtain when you first visit our Site. If you don’t want to allow cookies at all, or only want to allow the use of certain cookies, refer to your browser settings. You can also use your browser settings to withdraw your consent to our use of cookies at any time and delete cookies that have already been set. You should consult with your browser’s provider/manufacturer if you have any questions regarding disabling cookies. Note that by rejecting or disabling certain categories of cookies, you may be prevented from accessing some features of our Site or certain content or functionality may not be available.
To opt out of Google Analytics, please visit:
https://tools.google.com/dlpage/gaoptout
If you’d like to opt out of third party cookies relating to behavioural advertising, please go to www.youronlinechoices.eu . Opting out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted out will no longer deliver ads tailored to your web preferences and usage patterns.
Privacy and Cookie Policy last updated 18 December 2025